David Thomas is a 37-year veteran of the retail automobile and motorcycle business. He has been a dealer for some of the most iconic brands in the marketplace, including Harley-Davidson, Toyota, Honda, Subaru, Mazda, GM, Dodge, Jeep, and Chrysler. For the past nine years, he has owned and operated one of the most successful and profitable Harley-Davidson dealerships in the country.
David was one of the first auto dealers in the USA to adopt the Internet as an outreach tool to attract customers who did not want to buy a car through the traditional auto buying process. In 2010, he adopted Social and Digital media as the primary way to market his Harley-Davidson dealership, raising it to the top 3% of Harley-Davidson dealerships in the country for net sales in 2013. In addition, major manufacturers such as Toyota, Harley-Davidson Motor Company, Harley-Davidson Financial Services and Honda have recognized David for excellence in retail operations.
He has real-world experience in dealer operations, marketing, customer experience processes, frontline employee engagement, and business practices that maximize profitability.